Advertising
Relationships Versus Business Decisions
Four Steps to Unbeatable Promotion
If you don't have the information and/or resources to help your business achieve the success it can, it's hard to meet your objectives. These four competitive marketing techniques are necessary to create a business that is incredibly profitable.
1. Engage in negotiations
Have you ever observed that certain individuals consistently appear to receive the best deals? Yes, you think you did okay when you pay full price, but then they arrive with the same item, but they paid a few hundred dollars less. It truly irritates you! What do they do? They don't hesitate to request an additional discount.
Yes, the next time your advertising representative shows up, don't let yourself down by failing to ASK! Ask for a larger discount even if you're already receiving one. You haven't since you didn't ask.
2. Trim
Bigger is always better...or is it? Don't be shocked if some of your shorter advertisements perform better than your longer, more costly ones. You won't be sacrificing results if you reduce the size and expense of your advertising!
3. Take Advantage of the Freebies
What distinguishes publicity from advertising? ...the person speaking. Yes, it is advertising when you sell yourself. You don't want to miss out on the publicity that comes from someone else selling you since it creates attention and credibility.
Consider the various methods you might draw attention to your company. Have you got any news? compose a news release? Compose a few "how to" articles, add a brief byline at the end, and submit them to newspapers, magazines, ezines, and other publications. Given the very distinct market they impact, why not promote a non-competitor's product in exchange for them promoting yours?
Indeed, there are numerous ways to obtain free advertising that will help your company. You can't rely on the freebies exclusively, of course, but at least you can receive a little extra for nothing!
4. Make Your Offer Better
Is your offer too good to refuse? If not, you must make it better. Hey, you still need to turn a profit, therefore I'm not advocating for further price reductions. Simply by educating the reader on the product's worth or by including bonuses that are thought to be worthwhile yet come at a minimal cost, you may sweeten the offer.
Encourage customers with expiration dates. Indeed, delay is encouraged by an open-ended offer, and it leads to nothing. The consumer will prioritize coming to your store if he is aware that he has until Saturday to buy an item that will cost him more on Sunday. Advertising doesn't have to break the bank to be successful. Your profit margins will soar after you learn how to bargain, know when smaller advertising work just as well as larger ones, request discounts, and make an alluring offer!
Business Decisions vs. Relationships
Advertising: Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growth. Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses.
This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing-advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.
Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach.
Developing a strong sense of the target demographics' buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective, it should try each a little at a time carefully tracking the results of each.
Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business. It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today's business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business's development and longevity never taking second seat to friendship.
Differences Between Advertising And Marketing
Blogging On Social media To Promote Your Website
Differences Between Marketing And Sales
Hiring A social Media Consultant
Definition Of Affiliate Marketing
Do You Have An RSS Feed On Your Website
Are You Networking For Your Business?
Tips For Overwhelmed Business Owner
How Important Is A Local Business To Have A Website
InternetBusinessIdeas-Viralmarketing Home Page
Tweet
Follow @Charlesfrize
We Are Helping 1000 Businesses Amplify Their Online Presence
New! Comments
Have your say about what you just read! Leave a comment in the box below.