Advertising branding Public relations

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an accumulation of experiences that consumers have with a specific product or company. A brand creates associations and expectations between the products made by a company. The brand is typically a symbol for all of the information that is connected to a company, product or a service. Branding may include a logo, font selection, color schemes and symbols that work in concert to create an impression of the standards, ideas and personality of the company. Branding has substantial significance in Internet marketing where the competition is enormous. Having a unique and noteworthy branding strategy, will definitely help companies stand out in the massive internet marketplace. Read more...

Advertising: Online advertising is accomplished through web facilities that render different types of advertising choices to choose from. Now, let’s take a look at them closely:

1. Banner AD Normally, banner ADs are placed on top of web pages with hyperlinks to the sites that own these advertisements. Banner Ads generates good marketing effect and they are good for high concentration, branding and product image campaign as well as online sales promotions.

2. Button AD Logo ADs show company logo for surfers to click and get connected to that very business that publish the Logo ADs for the expected advertising effect.

3.Contextual AD This is a pretty simple but hugely effective advertising method. According to study, surfers focus their attention upon words first and words with solid meanings will be even more attractive to viewers. Concisely edited phrases will certainly attract enough attention from surfers to their final destination site. Read more...

Advertising Techniques: The media is a powerful thing -- on average, a person spends a huge amount of their life consuming it in one shape or form , and will exhaust a significant percentage of that time looking at, listening to or watching advertisements. If you intend to use the power of the media, though, you need to simply know what you're doing. Advertising in Newspapers and Magazines. There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread. If there's a particular publication you're interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Be prepared to be shocked. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won't be that economical. However, there is an exception: niche and trade magazines. It is quite incredible just how many magazines there are out there, filling every conceivable gap in the market. Read more...

NEW YORK — After an 18-month search, Omnicom has finally hired a CEO for its $1.3bn public relations unit, bringing in BCW North America president Chris Foster for the high-profile role. As CEO of Omnicom Public Relations Group (OPRG), Foster takes charge of the PR industry's biggest network, housing 15 firms including FleishmanHillard, Ketchum and Porter Novelli, and employing 6,300 staff. The CEOs of those firms now report directly to Foster. Foster himself reports to John Doolittle, who becomes OPRG chairman after serving as interim CEO since Karen van Bergen relinquished the role in late 2019. Doolittle continues reporting to Omnicom's Diversified Agency Services division chairman and CEO Dale Adams, to whom van Bergen previously reported directly. 

Van Bergen's exit, to become dean of Omnicom University, triggered a lengthy search for her successor, which ultimately proved fruitless through 2020. It is understood that Foster was ultimately chosen for the role from a final shortlist that included one other contender. He will begin the job in late June, after more than three years as BCW's North American president, following the B-M/Cohn & Wolfe merger. Foster spent more than a decade with Burson-Marsteller in three separate stints, working in senior healthcare, corporate and business development roles, and was also at Booz Allen Hamilton for more than five years, where he focused on reputation and communications analytics. Read more...

GroupM SSA and WPP’s Choreograph announced today the expansion of proprietary Audience Origin data service into 12 markets in Africa, in response to a growing need from clients for better quality of data and insights around consumer attitudes, preferences and behaviour. Audience Origin, formerly known as LIVEPanel, will be available in the following markets: Cameroon, Egypt, Ethiopia, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, South Africa, Tanzania, Tunisia, Uganda.

Audience Origin is an integral part of WPP’s newly-created Choreograph, a global data products and technology company operated by GroupM, purpose-built for an era that demands a new approach to data management, usage, and brand growth. According to Federico de Nardis, GroupM Sub-Saharan Africa CEO: “Audience Origin provides an unprecedented depth of understanding of the human mindset, through a connected global data foundation that uses privacy-first data collection via our proprietary consumer survey. This is a great opportunity for our key clients to gain insights into the lesser researched African consumer segments.” Ramona Daniel, Audience Origin Research Director, added: “The Audience Origin product is even more relevant and urgently needed in Africa, where in many markets advertisers have historically lacked robust and reliable consumer research data, that is not only local, but can be also aggregated for a global point of view”. Read more...

It's Official: Amazon To Acquire MGM For $8.45B

As expected per previous reports, Amazon has now officially announced a deal to acquire MGM. The price is $8.45 billion. MGM has a catalog of 4,000 films and 17,000 TV shows -- a wealth of content to help Amazon compete in the increasingly crowded streaming services arena. “The real financial value behind this deal is the treasure trove of IP in the deep catalog that we plan to reimagine and develop together with MGM’s talented team,” said Mike Hopkins, senior vice president of Prime Video and Amazon Studios. “It’s very exciting and provides so many opportunities for high-quality storytelling.” The titles have collectively won more than 180 Academy Awards and 100 Emmys, he noted. The films include the James Bond franchise as well as classics such as "12 Angry Men," "The Pink Panther," "The Thomas Crown Affair," "Raging Bull," "Rocky" and "Moonstruck." The TV programs include "Fargo," "The Handmaid's Tale" and "Vikings." Read more...

• Around 395,000 consumers around the world were surveyed as a part of the report that finds cynicism at an all-time high; less than half of brands are seen as trustworthy (47%) and 75% could disappear and would be easily replaced.
• 71% have little faith that brands will deliver on their promises.
• Despite this cynicism, consumers are desperately seeking brands that will make a meaningful difference – with 73% saying brands must act now for the good of society and the planet.
• The report warns of a ‘CSR washing’ if the expectation gap is not bridged.

People across the world have becoming increasingly cynical with less than half of brands being seen as trustworthy (47%) by over 395,000 people around the world as a part of Havas' Meaningful Brands Report 2021. The report also state that around 75% brands today could disappear and would be easily replaced. In its 12th year, Havas’ study of brand value uncovers deepening cynicism, alongside a growing expectation gap in consumers’ relationships with brands and businesses. It also reveals a significant long-term trend towards consumers desperately seeking authenticity – meaningful and sustainable action for the good of society and the

planet – but feeling sorely let down by empty promises. For the first time, the survey maps its proprietary metrics to align with the United Nations’ Sustainable Development Goals, to help brands deliver transparency and tangibility for the future. Since the bi-annual global survey began in 2009, brand meaningfulness has consistently declined. The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement. Read more...

Branding: Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand. Why is brand identity so critical? A strong brand identity can position a company above its competition all by itself. But having a brand that strong takes time, money and effort to develop. It’s not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

How to rework your brand identity Successful re-branding involves “evolution,” not “revolution.”  You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It’s important to not get too crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty. Read more...

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.

1. Memorability A brand serves as a convenient container for a reputation and good will. It's hard for customers to go back to "that whatsitsname store" or to refer business to "the plumber from the Yellow Pages." In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc. Memorability can come from using and sticking with an unusual color combination (FedEx's purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing (Author Tom Wolfe's white suits). Develop your own identifiers and nail them to your company name in the minds of your public. Read more...

Branding: Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune. 

Is Branding a Legitimate Internet Marketing Strategy Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word “coke” instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net. The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Read more...